Meet Jo Doye TLG'S Committee Member and Vice-Chair

Jo Doye - Alluvia Financial

“If I can help or inspire one other person to follow their dreams and build the life they want, then that’s enough for me. I have had a lot of help and things go right for me along my business journey. Now is my turn to give back and help women who could be struggling with the same things I did and still do. ” - Jo Doye


Q&A with JO DOYE

Director of award-winning bookkeeping agency Alluvia Financial and all round-finance whiz. She is a passion-based expert in her field who is dedicated to helping business owners discover their richness. This self-confessed beer nerd, perpetual traveler and sports mad woman is a humble powerhouse committed to making finance understandable and fun for her clients.


Q: Jo, you obviously have a passion for supporting others and helping themcreate more out of their life with their business, but what led you to start this self-discovery and now servitude journey?

A: My family had a business failure when I was young. And while we always had food on the table, I saw the impact it had on my parents and I didn’t want anyone else to go through what we did.

My parents, left their teaching jobs and with the best intentions, worked really really hard. But without the right advice and understanding of what it takes to run a small business, their hard work wasn’t enough. I now get that privilege of working with my clients to help them understand their business finances and take so much joy seeing their business succeed.


Q: What is one ‘common belief’ that you endeavour to challenge and re-define for your clients? Did you always know this was your point of difference?

A: You don’t have to "work really hard and then you die”! My main aim with my clients is to get their business to a stage where it can run without them, both financially and operational. And while lots of people love working the long hours (and don’t worry, I don’t stop them doing that - not straight away anyway!), it’s important to be able to step back and make sure your business can still make money, still operate, without you working in the business every day. We are so lucky in business now that we have so many online apps we can use to make business life easier, but it’s still hard work. It takes time and effort, but long term, it is the best investment you will make to future proof yourself and your business. I didn’t always know this was a different outlook in business, but I am realising it more and more lately.

Q: It’s important to know about the biz, especially a passion based biz! But tell us something about Jo, have you ever thought about the legacy you’d like to leave behind in this world? How do you think you’d like to leave a mark?

A:  I recently spoke in front of 400 Year 7 students. As someone who used to wag school when it was my turn to read the Oath at assembly, this was very scary! But while I was preparing for this hour long talk, I started reflecting on the challenges the younger generation are facing. When I was younger it felt like career paths we a lot more clearly defined. Now, in our ever changing global world, the options are endless and there will be more need to “create your own path”. I hope, by sharing my story, I can inspire them to think differently about their futures and go on to thrive.


Q: So like many of us gals in biz, you chose to leave your 9-5 career to pursue your own business. And now that you are thriving, and have built a great team around you, what would you say is the biggest motivation that you have to keep moving forward and to make this happen long term?

A: This one is simple for me - I always wanted more. I didn’t ever feel like I fit into the corporate world and wanted more. I studied accounting at uni and somewhat fell into bookkeeping. But it didn’t take me long to realise I had an opportunity to help small business owners realise their dreams through better financial education and awareness.

Hiring staff was a big step for me as a sole operator, but it forced me to “walk the walk” when it comes to future proofing my own business. Prior to hiring staff, I didn’t really have a business, I felt like I just had a job. If I wanted holidays, I had to work when I was away, if I was sick, the work didn’t get done. And while I still definitely don’t have it perfect and there are still a lot of long days and late nights, the benefits far outweigh the challenges.

I now get to enjoy seeing my team get the same enjoyment I have working closing with our clients. I get to watch them grow their skills and I the best bit is, I learn from them too. Without the team, Alluvia Financial wouldn’t be where it is today. I wouldn’t have had the holidays I’ve had, I would have missed more family functions than I made and I wouldn’t have been able to help as many small businesses.


Q: If you could go back in time, and give your biz start-up self one piece of advice, what would it be?

A: Don’t be afraid to ask for help. Reach out to people you admire or who have offered help in the past. I’ve found business people tend to be very generous with their time and expertise, it’s often why we get into business in the first place. It took me a while to learn this, as it was easy to think you could “do it all yourself” or that you’d be stepping on toes. But once I took the leap and asked for help, it was the best thing I did for myself and my business.


Q: As someone who has experienced The Launch Gals events as an attendee, and are now a huge part of making it an impactful community, what are you hoping to bring to the table? Is there anything that you would personally like to see happen within the Central VIC community?

A: If I can help or inspire one other person to follow their dreams and build the life they want, then that’s enough for me. I have had a lot of help and things go right for me along my business journey. Now is my turn to give back and help women who could be struggling with the same things I did and still do.



Just for a bit of fun!

When I face a big challenge...

A: I take it on head on. This is sometimes not always the best approach but I learn as I go along and then adapt my approach as I go.

Q: The most courageous thing I’ve ever done as a woman is…

Not being afraid to “tell it like it is”. I feel like it can be easy to get into a trap of not asking for what you want, and easier to say nothing rather than be criticised. But to me, speaking your mind is powerful and opens you up to different points of view.  

Q: The best piece of advice I’ve ever been given is…

Listen more than you speak

Q: My BGP (best gal pal!) would describe me as…

A duck on water.


Q: My favorite girl crush is… because…

Florence Welch from Florence and the Machine. Her voice is amazing and her songs will always get me in a good mood.


Q: My go-to beverage order is…

Beer - but specifically a Red IPA.

Q: One book I’ve read that I’ve considered life changing is…

Maybe not life changing - but I’ve just re-read “The 5 Love Languages” again and I love how it can be used at home, with your family and at work to understand what it is that fills up their love cup.

Q: My favorite quote is…

“Leave everything better than you found it” Robert Baden Powel

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